Filed under: Motorsports, SEMA, Marketing/Advertising,
Ford, Shelby
In the hustle and bustle of SEMA last week we missed the announcement that Shelby Automobiles will be sponsoring the NASCAR Sprint Cup Series race at Las Vegas Motorspeedway in March. The race will actually be lengthened to 427 miles and will be called the 'Shelby 427'. We think it would be more historically appropriate for Shelby to sponsor a road racing event, but the company's proximity to the race track and the better marketing reach make NASCAR a logical choice.
In conjunction with the sponsorship, Shelby will be offering a 427 package for the GT500. Hoping for a 427ci engine conversion? So were we, but prepare to be disappointed. The 427 package will be a simple badge job and will include "Mr. Shelby's personal autograph as well as many other event-related add-ons." Those who purchase the package will also receive race tickets and the possibility to serve as the race's honorary starter. Full details on the race and the 427 upgrade package are in the press release after the jump.
[Source: Shelby]Continue reading Shelby to sponsor Las Vegas NASCAR race, offer 427 package for GT500Shelby to sponsor Las Vegas NASCAR race, offer 427 package for GT500 originally appeared on Autoblog on Wed, 12 Nov 2008 17:31:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
