Filed under: Marketing/Advertising,
Mercedes Benz
It's been 16 years since
Mercedes' three-pointed star last got a makeover, so those wacky Germans have decided to mix it up a bit. Those not paying close attention probably wouldn't notice anything different about the classic logo. But look closely and you'll see something missing. Instead of the three-dimensional star used for the last decade and a half seen in the first image, the company will now use a flattened, one-dimensional version on all advertising and promotional materials seen on the CL-Class press kit pic below. The star will be set apart from the
Mercedes-Benz name, reflecting the company's internal motto, "The Star always shines from above."
The company has also introduced a new "acoustic logo" that will accompany its broadcast ads. We're not sure how to describe the sound, so here's
Mercedes' explanation straight from its press release:
"The
Mercedes-Benz sound logo is based on an original recording of an English boys choir from the 1990s. Sound engineers extracted a choir boy's solo vocal from the recording and adapted it for use in the sound logo."
If you ask us, it's spooky as hell and just in time for Halloween.
[Source: Automotive News Europe, sub. req'd] Read | Permalink |
