Filed under: Concept Cars,
Ford
Ford Motor Company, one of the
main sponsors of "American Idol," told dealers yesterday that it is circulating a tape around
various TV networks to bolster interest in a new reality TV series starring
Ford and a yet-to-be-designed vehicle. The
concept behind the series is that participants will work with
Ford designers to develop their dream concept car.
Now all the automaker needs is a network to pick it up. Our bet is on A&E. If the Arts & Entertainment
network will air this, then
surely
Ford has a future home on cable.
