Filed under: By the Numbers
You're going to be reading in the mainstream press about how horrible sales were in the U.S. during June, 2008. Yes, they were bad for many automakers, but consider that there were only 24 selling days last month versus 27 days in June, 2008. This makes comparing raw sales numbers misleading, since there were three fewer days to sell. Thus, as always, all the percentages below represent the change in Daily Sales Rate, i.e. the average number of vehicles sold per day, not the change in raw number of vehicles sold.
The big news is how hard
Toyota fell last month, its DSR dropping 11.5% as a whole while the
Toyota brand itself fell 10.3%. Cross-island rival Honda, however, bucked that trend by improving its DSR a whopping 13.8% and 17.9% for the Honda brand alone. Among the domestics, General Motors fared best with its DSR falling only 8.3%. If you look closely at the list below, while
Hummer,
Saab and GMC were down in the big double digits, GM's volume brands held their own and most were down less than 5%.
Ford, meanwhile, dropped its DSR by 19.1% (note this is the first month
Jaguar and Land Rover sales were not included in
Ford's numbers), and Chrysler, LLC, which performed the worst, saw its DSR plunge 28%. As you can see, however, many brands found a way to make it work in June, with
Audi,
BMW, MINI, Hyundai, Kia, Mazda,
Mercedes-Benz,
Subaru, Suzuki and
Volkswagen all up in a big way.
Biggest Winner
MINI
40.5% at 5,211 (6/07: 4,174)
Biggest Loser
Hummer 
-54.2% at 2,072 (6/07: 5,093)
BRANDS
Acura
-16.4% at 12,456 (6/07: 16,766)
Audi 18.5% at 8,203 (6/07: 7,789)
BMW -6.6% at 20,944 (6/07: 25,220)
Buick
-34.4% at 9,631 (6/07: 16,519)
Cadillac
-3.1% at 14,337 (6/07: 16,647)
Chevrolet
-3.5% at 159,998 (6/07: 186,474)
Chrysler
-36% at 27,128 (6/07: 47,658)
Dodge
-21.3% at 63,687 (6/07: 91,089)
Ford -19.8% at 145,715 (6/07: 204,303)
GMC
-14.6% at 30,713 (6/07: 40,457)
Honda
17.9% at 130,083 (6/07: 130,083)
Hummer -54.2% at 2,072 (6/07: 5,093)
Hyundai
14% at 50,033 (6/07: 49,368)
Infiniti
-0.9% at 9,304 (6/07: 10,558)
Jeep
-32.8% at 26,642 (6/07: 44,600)
Kia
21% at 28,292 (6/07: 26,288)
Lexus
-21% at 20,253 (6/07: 28,869)
Lincoln
-12.5% at 9,718 (6/07: 12,494)
Mazda
3.8% at 23,771 (6/07: 25,761)
Mercedes-Benz
12.4% at 19,576 (6/07: 19,589)
Mercury
-16.3% at 11,657 (6/07: 15,660)
MINI
40.5% at 5,211 (6/07: 4,174)
Mitsubishi -35.2% at 7,494 (6/07: 13,014)
Nissan -8.3% at 66,543 (6/07: 81,655)
Pontiac
-5.1% at 28,402 (6/07: 33,683)
Porsche -8.7% at 2,650 (6/07: 3,267)
Saab -51.7% at 1,872 (6/07: 4,361)
Saturn
-1.9% at 18,912 (6/07: 21,686)
Subaru 18.4% at 18,007 (6/07: 17,108)
Suzuki
6.6% at 9,785 (6/07: 10,325)
Toyota -10.3% at 172,981 (6/07: 216,870)
Volkswagen 12.8% at 23,208 (6/07: 23,137)
Volvo -17.7% at 7,001 (6/07: 9,572)
Not Yet Reported
JaguarLand Rover
COMPANIES
BMW Group
0.1% at 26,155 (6/07: 29,394)
Chrysler Group
-28% at 117,457 (6/07: 183,347)
Ford Motor Co
-19.1% at 167,090 (6/07: 232,457)
General Motors
-8.3% at 265,937 (6/07: 326,300)
Honda America
13.8% at 142,539 (6/07: 140,935)
Nissan North America
-7.5% at 75,847 (6/07: 92,213)
Toyota Motor Co.
-11.5% at 193,234 (6/07: 245,739) Permalink |
